01Moodboards / art direction
Concepts before commitment
Turn a loose brief into a visual reference for a campaign, interface, room, character, or product. Generate several directions quickly, then take the clearest one into the next conversation.
Where an image can move the work forward.
A generated image is most useful when it answers a question. What could this campaign feel like? Who is this character? What does the place sound like at night? The output gives the team something specific to keep, reject, or reshape.
02Social / editorial / campaigns
Content with a point of view
Explore a distinctive look for social posts, thumbnails, editorial scenes, and campaign ideas. Keep the prompt, adjust the framing, and build a visual language that feels consistent.
03Storytelling / concept art
Worlds that do not exist yet
Give shape to a fictional place, a future city, or a scene from a story. Combine atmosphere, architecture, characters, and light until the imagined world starts to feel inhabited.
Choose the next useful question.
A prompt becomes easier when you know what decision the first image needs to support.
When you need toStart withUseful output
Give a brief a visual toneName the subject and emotional temperatureThree directions to compare
Find a character's faceDescribe presence, age, light, and settingA portrait reference
Test a product worldDescribe material, surface, and camera distanceA tactile still life
Build a fictional placeCombine architecture, weather, and scaleA world-building anchor